The Mountains project aimed to create a series of NFTs featuring mountains worldwide, allowing them to be
purchased, sold, and traded in a dedicated marketplace.

MY ROLE
UX / UI Design
3D Design
Video Edit
PLATFORMS
Website
YEAR
Nov 2021
INTRODUCTION VIDEO
00:00
02:00
PROBLEMS
The project preserves the history and transformation of iconic mountains through contrasting perspectives, raising awareness of their cultural and environmental significance. By combining storytelling, exclusivity, and core values like freedom and curiosity, it connects NFT investors with nature enthusiasts, bridging digital art and environmental consciousness.
MARKET RESEARCH
For primary research, we interviewed three people who regularly go hiking or camping, and one of them had basic knowledge of NFTs. After the interviews, we analyzed their responses and identified key values. A shared value among interviewees was experiencing enjoyable moments in the mountains.
Additionally, we researched the NFT market to understand how it works and what makes it appealing globally. We studied the top four NFT artists and identified four key factors behind their success: scarcity marketing, unique design, high exposure rate, and hidden messages.
CryptoPunks
SquiggleDAO
BoredApeYachtClub
My-Curio-Cards
TARGET AUDIENCE
Mountain lovers, residents of mountainous areas, parachutists, hikers, runners, and NFT investors.
SUCCESSFUL KEYS
Commercial usage reserved for owners
Resonance between hikers and non-hikers
Satisfy curiosity (Uniqueness)
SIX DESIGN CORE VALUE
SELF-ESTEEM
FREEDOM
UNIQUENESS
CURIOSITY
WORLD OF BEAUTY
SOCIAL RECOGNITION
ELEMENTS OF THE NFT
NFT DESIGNS
Contrasting scenes from different perspectives to illustrate the history and stories of the mountains. This approach allows audiences to observe the historical development and contrasting narratives within each NFT.
RESTRICTED VILLAGE
Area 51, US
KING OF ANIMALS
Lion Rock, HK
DEAD FOREST
Kronotsky, RU
MARKETPLACE DESIGN
Home Page
NFT Details Popup
GAMEPLAY
Mountain NOT occupied
The highest bidder will own the mountain.
The bidding period will be determined by the mountain’s popularity and will begin when the first offer is made.
Mountain occupied
A new user can place a higher bid to acquire the mountain.
A new user can challenge the current owner to claim the mountain.
ADDITIONAL MATERIAL
Full Report
View
Co-operate with
Pow Low Limited