NFT Project
The Mountains
Concept Development
Interview takeaway
Attribute
Share the photos
Consequence
Can review the trip later on
Value
A world of beauty
Attribute
Share the experience online
Consequence
Get likes on social media
Value
Pleasure moments
Attribute
Record the trip
Consequence
Get likes on social media
Value
Self esteem
Attribute
Will go somewhere “Trendy"
Consequence
Feel connected with society
Value
Love & Belonging
Attribute
Find a easy route with beautiful view
Consequence
Leisure and relaxed
Value
Social recognition
Attribute
The city is too oppressed
Consequence
Feel relax
Value
Life-satisfaction
Attribute
Hike and watch the city from higher view
Consequence
Enjoy/experience the nature
Value
Joy
Attribute
Want to have own space
Consequence
Escape from real world
Value
Freedom
Attribute
Taking challenge
Consequence
Escape from real world
Value
Curiosity
Attribute
Camping with friends
Consequence
Feel connected with friends
Value
True friendship
SIX core values extracted from interview with mountain lovers and NFT investors
SELF-ESTEEM
FREEDOM
UNIQUENESS
CURIOSITY
WORLD OF BEAUTY
SOCIAL RECOGNITION
Elements of the NFT
NFT Design
Showing the contrast of scenes from different perspectives to present the history and story of the mountains. In this way, the audiences are able to see the historical development and the contradictory story in each NFT
Marketplace Design
Home Page
Home Page: Pin on Map
Physical Booth
16th Nov 2021 @ Jockey Club Innovation Tower, The Hong Kong Polytechnic University
Co-operate with
Pow Low Limited